Brand Manager
What's it like to be a Brand Manager?
Brand Managers are marketing and communications professionals who manage specific brands within companies. They are responsible for how the brand presents to the public and to potential and current customers, and for growing sales through targeted marketing campaigns. While some smaller companies may be known for just one single brand, others have multiple brands, each needing its own market research, advertising, communications strategy, logo and visuals.
Tasks and duties
- Advising executives and clients on marketing strategies and campaigns to reach target markets.
- Analysing data regarding current trends and predicting future consumer trends.
- Researching potential demand and market characteristics for new products or services.
- Commissioning and undertaking competitive research into competing companies or products.
- Formulating and implementing policies and plans for advertising, public relations, sales and marketing in consultation with other managers.
- Monitoring public opinion regarding an organisation and controlling flow of internal information to the media and public.
- Developing and implementing communication strategies.
- Facilitating interviews with journalists, social media influencers and bloggers, preparing and distributing media releases, and liaising with media representatives.
- Developing and implementing risk assessment and crisis management plans to mitigate and control damage to company reputation.
How to become a Brand Manager
It’s preferable to have a tertiary qualification and a few years’ work experience to work as a Brand Manager.
Complete a bachelor degree in communications, marketing, or a related subject. If you have already completed a degree in a different field, a postgraduate qualification in brand communication, marketing or communication may be an alternative pathway.
Consider getting a marketing or communications internship while you’re studying, as this can help you gain relevant experience and professional connections.
Gain at least three years’ on-the-job experience in a consumer marketing environment. Hirers typically require candidates to have a few years of experience in a relevant industry.
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